The newly created Sunwing Vacations Group, the vacation division of the WestJet Group, brings together five vacation and retail travel brands.
The creation of the new group of brands comes on the heels of the WestJet Group’s acquisition of Sunwing, completed in May 2023.
The new entity encompasses leisure tour operators Sunwing Vacations and WestJet Vacations, United States tour operator Vacation Express, and the group’s travel retail businesses SellOffVacations.com and Luxe Destination Weddings.
The new vacation division was recently unveiled to leaders across all brands within Sunwing Vacations Group. (Photo Credit: Sunwing)
Each brand within Sunwing Vacations Group will continue to be marketed as a unique standalone brand.
“Our longstanding success at Sunwing has been centred on providing innovative vacation packages to Canadians. With the establishment of Sunwing Vacations Group, we are furthering our commitment and providing Canadians with even greater value and choice on sun travel,” said Andrew Dawson, Sunwing Vacations Group President of Tour Operations.
“We are very excited to bring all of these brands together under Sunwing Vacations Group, and unite in our collective purpose of passionate people making vacation dreams come true.”
Alexis von Hoensbroech (Photo Credit: Alexis von Hoensbroech)
Alexis von Hoensbroech, Chief Executive Officer of the WestJet Group, says the new Sunwing Vacations Group, as a division of the WestJet Group, “simplifies the complementary nature of WestJet Airlines and Sunwing Vacations.”
“As the largest packaged vacations provider in Canada, Sunwing Vacations Group will be instrumental in fulfilling the WestJet Group’s strategy to provide affordable, year-round leisure travel for Canadians from coast to coast,” the WestJet Group CEO added.
The new vacation division was recently unveiled to leaders across all brands within Sunwing Vacations Group. The event brought leaders and people managers across the brands together for the first time to learn more about the brand relaunch and hear about the joint vision for the future.
Samantha Taylor, Chief Marketing Officer for Sunwing Vacations Group. (Photo Credit: Sunwing)
“We’re thrilled to introduce Sunwing Vacations Group, and overjoyed that we were able to bring 140-plus leaders across all of these brands together to celebrate the launch of our new vacation division,” said Samantha Taylor, Chief Marketing Officer for Sunwing Vacations Group.
“Leaders across the business united in person to share brand-specific updates and discuss best practices to help inform the customer experience, and to help propel each of these brands further in pursuit of offering Canadians unparalleled choice wherever they’re at in their vacation journey.”
Sunwing Vacations Group also recently launched a new corporate website, which provides more information on the brands that make up the new vacation division.