MIKE KEEGAN IN SAN FRANCISCO: The sign on the door of a room at Levi’s Stadium, the futuristic, Silicon Valley home of the NFL’s San Francisco 49ers, reads: ‘Exec Huddle’. It is a grand name but a look inside reveals a corporate box that has been transformed into a data room. Out on the balcony there is a clear view of the home team, a favourite for the Super Bowl, rolling over the Seattle Seahawks in front of an adoring 68,500. But in here the attention is on touch points, rather than touchdowns. As the 49ers close in on another victory, a group of graduates monitor a series of numbers on a vast bank of screens. Each captures the story of a different area of the gameday operation.
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