16 WAPT News is Jackson’s Breaking News Leader
The capital city’s most watched news team renews coverage promise and commitment to live breaking news coverage
16 WAPT, Hearst Television’s ABC-affiliate in Jackson, unveiled its new brand positioning statement on Saturday, officially launching the dynamic and relevant “Jackson’s Breaking News Leader” in support of the brand’s ongoing commitment to live breaking news coverage. This change embodies the station’s unwavering commitment to delivering the most current, relevant, and accurate news to the residents of Jackson and surrounding areas, while continuing to lead the market in news quality, technology, and innovation. “It was clear that now was the right time to adopt a position that genuinely reflects our dedication,” says Peter Keith, President and General Manager of 16 WAPT. “’Jackson’s Breaking News Leader’ is not just a slogan; it’s a promise to our viewers.””Every national story breaks as a local news story, and the landscape of live news is fast-paced, with events unfolding every second,” explains 16 WAPT news director Lee Neely. “Our audience trusts us to keep them informed of the breaking events that impact their daily lives, but also to be relentlessly accurate in our coverage. This update solidifies our pledge to be at the forefront, ensuring Jackson’s residents are always in the know, live, as events unfold.”
16 WAPT, Hearst Television’s ABC-affiliate in Jackson, unveiled its new brand positioning statement on Saturday, officially launching the dynamic and relevant “Jackson’s Breaking News Leader” in support of the brand’s ongoing commitment to live breaking news coverage.
This change embodies the station’s unwavering commitment to delivering the most current, relevant, and accurate news to the residents of Jackson and surrounding areas, while continuing to lead the market in news quality, technology, and innovation.
“It was clear that now was the right time to adopt a position that genuinely reflects our dedication,” says Peter Keith, President and General Manager of 16 WAPT. “’Jackson’s Breaking News Leader’ is not just a slogan; it’s a promise to our viewers.”
“Every national story breaks as a local news story, and the landscape of live news is fast-paced, with events unfolding every second,” explains 16 WAPT news director Lee Neely. “Our audience trusts us to keep them informed of the breaking events that impact their daily lives, but also to be relentlessly accurate in our coverage. This update solidifies our pledge to be at the forefront, ensuring Jackson’s residents are always in the know, live, as events unfold.”