Gmoney’s connected fashion brand, 9dcc, renowned for its premium T-shirts and baseball caps paired with Ethereum NFTs for on-chain benefits, has introduced its inaugural luxury fashion line, the 9dcc Collection 01. Scheduled for its debut in France, the collection will be showcased at NFT Paris and subsequently at Paris Fashion Week, featuring over 60 items ranging from coats and pants to hooded sweatshirts, blazers, tank tops, and boxer shorts. The fall 2024 collection boasts materials meticulously curated from Italy, Japan, and the United States.
Each garment in the collection is embedded with a near-field communication (NFC) chip linked to an Ethereum NFT, ensuring authenticity verification and unlocking exclusive community features. Noteworthy among these features is the option for creators, including the crypto figure and 9dcc’s founder and CEO, Gmoney, to digitally sign apparel, establishing a lasting connection to the associated NFT.
Tailored for the “crypto mob,” the 9dcc Collection 01 draws inspiration from “Yakuza street style and timeless gangster cinema charisma,” targeting tech innovators and their peers. Embracing a subtle yet commanding aesthetic, the collection caters to modern mavericks and “Zuck types” seeking a formidable presence through innovative concepts.
In addition to presenting the collection at the Paris events, 9dcc will offer attendees the exclusive opportunity to pre-order items from the collection. Gmoney articulates the brand’s ethos, emphasising convenience as the essence of future luxury, envisioning fashion as a conduit for cultural connections, new prospects, and deeper engagements with our environment. The brand aims to redefine the fashion industry’s audience engagement by emphasizing the value of fandom over mere transactions.
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