One of the most significant spaces where carriers are innovating is in the seats. Business-class seats or suites have begun to resemble—and in many cases have altogether replaced—first-class seats. Airlines that have kept first-class cabins have financed add-ons, designs, and services to differentiate them from business class and justify higher premiums, says Rosen.
Upcoming changes aboard Lufthansa’s business and first-class seats confirm these shifts. Starting in 2024, first-class seats on Europe’s largest carrier will be a separate double cabin, ceiling-high walls, a door one can close entirely, and two side seats that transform into a double bed. The suite will effectively resemble a mini hotel room, according to Lufthansa CEO Jens Ritter.
Beyond the curtain, Lufthansa’s business seats will benefit from personal minibars, wardrobes, and sliding doors—that last one, Rosen says, is a “game changer.” Though seemingly a small detail, sliding doors (or dividers) offer passengers the luxury of privacy, protecting them from the occasional bump from a passing attendant, noise from passing people, and a barrier from neighbors’ food smells.
At Delta and Air France, such privacy measures are already in service and paired with lie-flat beds, which are also becoming increasingly popular for business seats.
On Qantas’ long-haul flights starting in 2025, first-class tickets will take the door trend even further. The carrier will offer completely enclosed suites that can comfortably host two people. It includes a flexible work and dining space, a reclining armchair, and even personal storage with a full-length wardrobe.
Some airlines are even making premier offerings available to economy class. Two years ago, Air New Zealand announced “Skynests,” lie-flat six-bed sleep pods available for an additional fee for passengers who have booked an economy class ticket. These beds will be available to book on ultra-long-haul flights starting September 2024, according to the latest update from the carrier. The exact prices are not yet determined, but it will likely cost passengers an extra $400 to $600 per four-hour period.