Apple Continues to Invest in AI and Home Robotics
EV isn’t the only area where Apple is falling short. With the company famously lagging behind rivals when it comes to AI advancements, Microsoft officially overtook the iPhone manufacturer as the most valuable company in the world, due to its early lead in the race to monetize generative AI.
However, despite starting off on the back foot, Apple has made a number of strides in the field, including recently developing an AI model that’s able to understand conversational subtitles. The model, dubbed ReALM (Reference Resolution As Language Mode) will be used to improve Apple’s AI assistant, Siri, helping to improve the company’s competitive advantage over rivals like Samsung.
Apple is also rumored to be in the early stages of developing personal AI-enabled robotics to be used in homes. According to a recent report by Bloomberg, one robot is being programmed to follow people around the home and be helpful. The project is still in its infancy, however, so it is unclear when these devices will be available to the public.
These developments are part of Apple’s wider mission to bring generative AI into more of its products. But with many investors criticizing the company’s sluggish pace of AI development, much more work needs to be done before Apple can secure a steak in the rapidly expanding market.
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