SEATTLE — Early Merch Day details for Taylor Swift’s Eras tour in Seattle have been released by Lumen Field.
Early Merch Day will be open to all fans, with or without tickets, from 10 a.m. to 7 p.m. on July 21. During this period, fans will be able to purchase merchandise before the show.
The first merchandise sales will be located outside the NW and S gates. Fans will not be allowed to line up until 8 a.m. On-site paid parking will be limited. Saturday and Sunday, merchandise sales will begin at noon outside the stadium.
Here is a map of merchandising locations:
Credit: Lumen Field
Prepare for hundreds of fans lining up to buy merchandise. Fans in most cities waited hours to make a purchase.
Here are some other things to know about Taylor Swift concerts in Seattle:
What is the concert day schedule at Lumen Field?
6:00 a.m.: Lumen Field parking garage opens for pre-purchased parking passes (SOLD OUT)
10 a.m.: Opening of the NW ticket office for customer service; no tickets available for sale
12 p.m.: Merch Trucks open for sale
1:30 p.m.: Event Center ticket office opens for customer service; no tickets available for sale
4:30 p.m.: Doors open
6:30 p.m.: start of the concert
How much do Taylor Swift tickets cost?
Swift’s tour caused a meltdown on Ticketmaster’s website when ticket registration began in November. The tour broke the single-day ticket sales record.
Ticketmaster sold more than 2 million tickets during the Verified Fan presale, an unprecedented demand that sparked outrage from fans and even some government officials.
Resale tickets on StubHub start at $983 for a seat with a limited or obstructed view. Tickets on SeatGeek and Vivid Seats both start at over $1,200.