Google, MLSE and the NBA extend partnership through to 2026

Here at Google, we believe progress happens through the power of the ‘we’, not the ‘I’. That’s why we create truly open and helpful products that bring people together, while partnering with organizations that share this same vision. 

With that in mind, we’re thrilled to announce our partnership with Maple Leaf Sports & Entertainment (MLSE) and the NBA to make Google Pixel the official smartphone of the Toronto Raptors, Toronto Maple Leafs, and the NBA for the next five seasons. 

This partnership will leverage the strengths of MLSE’s full ecosystem of sports brands, including the Raptors, Maple Leafs, Toronto FC and Argos, reaching millions of fans across Canada. 

The beginnings of this partnership date back to October 2017, when we collaborated with the Raptors for the launch of Google Home. As part of this deal, Google Nest will remain the official smart home technology partner of both MLSE and the NBA through to the 2025-2026 season, and Chromebook will become the official laptop of the Raptors, Leafs, TFC and Argos. 

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