Instacart will show advertisements on the high-tech shopping carts it sells to grocery stores, the latest addition to the company’s growing ads business and a sign of investment in products outside grocery delivery.
The company will begin advertising on the carts, which include self-checkout and are equipped with cameras and sensors to detect items, at Good Food Holdings’ Bristol Farms stores in Southern California before expanding to additional stores in the coming months, Instacart said Monday. The smart shopping carts, called Caper Carts, are available at retailers including Kroger Co. and Wakefern Food Corp.’s ShopRite and Fairway Market.
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