Filmmaker Karan Johar has delved into the complexities of online discussions about film releases, highlighting distorted reactions and the impact of sensationalism. In a frank interview, Johar recognized that negative sentiments often arise from fan club rivalries or individuals aiming for viral recognition through attention-grabbing remarks. Karan Johar’s Rocky Aur Rani Kii Prem Kahaani got considerable success in 2023.
Karan Johar’s Shocking Confession: Filmmaker Says He Paid For Praise And Creating Positive Perceptions About Films
Renowned filmmaker Karan Johar recently delved into the intricacies of online discourse surrounding film releases, shedding light on skewed reactions and the influence of sensationalism. In a candid interview, Johar acknowledged that negativity often stems from fan club rivalries or individuals seeking to go viral with attention-grabbing soundbites.
Navigating the Online Critique Landscape
Admission of Influencing Perception
Johar candidly admitted that, in his role as a producer, he has not shied away from paying individuals to express positive sentiments about his films to alter public perception. He elaborated on the tactics used, explaining that sometimes, PR teams send people to praise the film, acknowledging the struggle to make a mark in a competitive industry.
Balancing Criticism and Promotion
The filmmaker emphasized the dynamic nature of his approach, acknowledging that while he critiques criticism, he also leverages positive feedback to boost a film’s visibility. Johar shared insights into the nuanced strategy, stating, “Some films work on their own, so I can take the high ground and stay quiet. Some films are average, so we need to give the impression that they’re doing better than they actually are.”
Box Office Success and Publicity
Johar discussed the correlation between a film’s box office performance and his promotional efforts. He revealed that successful movies allow him to adopt a more reserved approach, turning down interviews, while middle-tier films require a concerted effort to create an aura and energy around them. The filmmaker cited the intriguing nature of this promotional exercise.
Success of Rocky And Rani Kii Prem Kahaani
In 2023, Karan Johar achieved immense success with Rocky And Rani Kii Prem Kahaani, which grossed over Rs 350 crore worldwide. The film, starring Ranveer Singh and Alia Bhatt in lead roles, was lauded for its narrative as well as the viral Dharmendra-Shabana Azmi kiss and Ranveer Singh breaking gender stereotypes on cinema by performing a kathak segment in the film.
Source link
credite