Every second, every minute, every hour of every day. We’ve been here for 70 years. The Central California report on channel eight from the coastlines to the valley, taking you to the stories, the places and the people of our central coast always with you through the tough times. Why wasn’t *** stronger levee built difficult moments. Newsroom here at action news ain’t *** major quake here on the central coast and the good news we find each day with *** relentless focus on getting the facts, investigating, preparing you for what’s next air’s coming down, it’s coming down. We will see improving conditions and celebrating what makes the central coast community ours, KSBW eight serving the central coast with coverage you can count on.
KSBW 8 marks 70 years of serving the Central Coast
Updated: 9:38 AM PDT Sep 11, 2023
Salinas, CA – September 11, 2023 – KSBW 8, Hearst’s NBC affiliate in the Monterey-Salinas-Santa Cruz television market, is marking 70 years of broadcasting to California’s Central Coast.KSBW 8 first signed on the air September 11, 1953, and was the only television station serving Monterey, Salinas, Santa Cruz and surrounding communities for 16 years. Airwaves were initially filled with movies, variety shows and local news. Originally, KSBW 8 was affiliated with all four major networks—NBC, ABC, CBS and DuMont. KSBW has begun marking this 70-year milestone with messages, news features, and never-before-seen content from the station’s archives.“We are truly honored to celebrate this incredible achievement with our Central Coast viewers,” said President and General Manager Laura Williamson. “Local broadcasters are here to serve local communities with credible information and meaningful journalism. Whether we are reporting breaking news, forecasting weather, or uniting to face our collective challenges, KSBW is honored to engage with our audience and to be of value in their lives.”From the Central Coast’s most tragic stories to covering some of the most beautiful events in the world, KSBW Action News 8 has been there. As the station celebrates 70 years of being part of the community, viewers can expect to see the history of television broadcasting on the Central Coast and the progression of KSBW 8 over the decades.“The last seven decades have presented constant change and evolution for our viewers, ranging from 15‐minute newscasts to today’s 28‐plus hours of live, local news each week,” said KSBW 8 News Director Cassady Velasco. “KSBW will present specials and series that look back at the big stories of the last 70 years that resonate with our Central Coast communities.”ABOUT KSBWKSBW is the California Central Coast’s broadcast/digital media leader, providing news, weather, sports, community service and entertainment on multiple platforms including KSBW 8 NBC, Central Coast ABC, Estrella TV Costa Central, KSBW.com, and the KSBW mobile app. Founded in 1953, KSBW is committed to its mission to serve the Salinas-Monterey-Santa Cruz region with quality local content. The station has been honored with numerous prestigious broadcasting honors including regional RTDNA Edward R. Murrow Awards for “Best Newscast” and regional Emmy’s, and Associated Press Awards for “Breaking News Coverage.” KSBW is owned by Hearst Television, a wholly owned subsidiary of Hearst, a leading media company whose global holdings include 35 television stations. Follow us on Facebook (ksbw8), Twitter (@ksbw), and Instagram (ksbw_8).About Hearst Television Hearst Television owns and/or operates 35 television and two radio stations serving 27 media markets across 39 states reaching over 22 million U.S. television households. Through its partnership with nearly all major networks, Hearst Television distributes national content over more than 120 video channels including programming from ABC, NBC, CBS, CW, MY Net, MeTV, Estrella and more. The radio stations are leaders in Baltimore news/talk and rock music listenership. Its Hearst Media Production Group unit produces original programming across linear and streaming platforms for domestic and international distribution. Its Very Local app, free to download on household OTT devices and available across popular streaming services, offers 24/7 access to local news, weather and an array of local and regional programming. Hearst Television is recognized as one of the industry’s premier companies and has been honored with numerous awards for distinguished journalism, industry innovation, and community service. Hearst Television is a wholly owned subsidiary of Hearst.
Salinas, CA – September 11, 2023 – KSBW 8, Hearst’s NBC affiliate in the Monterey-Salinas-Santa Cruz television market, is marking 70 years of broadcasting to California’s Central Coast.
KSBW 8 first signed on the air September 11, 1953, and was the only television station serving Monterey, Salinas, Santa Cruz and surrounding communities for 16 years. Airwaves were initially filled with movies, variety shows and local news. Originally, KSBW 8 was affiliated with all four major networks—NBC, ABC, CBS and DuMont. KSBW has begun marking this 70-year milestone with messages, news features, and never-before-seen content from the station’s archives.
“We are truly honored to celebrate this incredible achievement with our Central Coast viewers,” said President and General Manager Laura Williamson. “Local broadcasters are here to serve local communities with credible information and meaningful journalism. Whether we are reporting breaking news, forecasting weather, or uniting to face our collective challenges, KSBW is honored to engage with our audience and to be of value in their lives.”
From the Central Coast’s most tragic stories to covering some of the most beautiful events in the world, KSBW Action News 8 has been there. As the station celebrates 70 years of being part of the community, viewers can expect to see the history of television broadcasting on the Central Coast and the progression of KSBW 8 over the decades.
“The last seven decades have presented constant change and evolution for our viewers, ranging from 15‐minute newscasts to today’s 28‐plus hours of live, local news each week,” said KSBW 8 News Director Cassady Velasco. “KSBW will present specials and series that look back at the big stories of the last 70 years that resonate with our Central Coast communities.”
ABOUT KSBW
KSBW is the California Central Coast’s broadcast/digital media leader, providing news, weather, sports, community service and entertainment on multiple platforms including KSBW 8 NBC, Central Coast ABC, Estrella TV Costa Central, KSBW.com, and the KSBW mobile app. Founded in 1953, KSBW is committed to its mission to serve the Salinas-Monterey-Santa Cruz region with quality local content. The station has been honored with numerous prestigious broadcasting honors including regional RTDNA Edward R. Murrow Awards for “Best Newscast” and regional Emmy’s, and Associated Press Awards for “Breaking News Coverage.” KSBW is owned by Hearst Television, a wholly owned subsidiary of Hearst, a leading media company whose global holdings include 35 television stations. Follow us on Facebook (ksbw8), Twitter (@ksbw), and Instagram (ksbw_8).
About Hearst Television
Hearst Television owns and/or operates 35 television and two radio stations serving 27 media markets across 39 states reaching over 22 million U.S. television households. Through its partnership with nearly all major networks, Hearst Television distributes national content over more than 120 video channels including programming from ABC, NBC, CBS, CW, MY Net, MeTV, Estrella and more. The radio stations are leaders in Baltimore news/talk and rock music listenership. Its Hearst Media Production Group unit produces original programming across linear and streaming platforms for domestic and international distribution. Its Very Local app, free to download on household OTT devices and available across popular streaming services, offers 24/7 access to local news, weather and an array of local and regional programming. Hearst Television is recognized as one of the industry’s premier companies and has been honored with numerous awards for distinguished journalism, industry innovation, and community service. Hearst Television is a wholly owned subsidiary of Hearst.