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Zeekr, a premium electric vehicle sub-brand of Chinese carmaker Geely, has slashed the prices of its 001 model by between Rmb30,000 ($4,160) and Rmb37,000, signalling a new wave of price cuts in the world’s largest auto market.

The EV maker said in a social media post on Friday that the discounts could be enjoyed on orders placed between August 11 and December 31.

The move comes a month after the China Association of Auto Manufacturers ended its commitment to combatting “abnormal pricing” that it brokered with 16 car companies, including Geely.

In further signs of increasing rivalry in the Chinese EV market, Great Wall Motors’ chief technology officer Wang Yuanli on Friday criticised a campaign by BYD — the world’s biggest EV maker by sales — that praises the achievements made by a number of Chinese car brands, including Great Wall, for being hypocritical.

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