Courtney DiGia
Senior Director, Deal Strategy and Forecasting, Content Partnerships, National Basketball Association
Courtney DiGia brings a background in investment banking to the NBA, where she is responsible for the analysis and valuation work that supports the league’s top revenue partners. She played a key role in the league’s renewal and expansion of its partnership with Google, handling analysis and modeling behind the NBA TV and NBA League Pass economics.
Steven Freeman
Age: 27
Born: Manhasset, N.Y.
Education: Duke University, B.S., economics with a concentration in finance
Family: Fiancé, Eric Rothman (getting married June 2024!)
Getting to Know Courtney
What fires me up: Duke basketball.
Go-to person when I need help: My family. My mom, dad, brother, and fiancé each provide unique perspectives on and creative solutions to any challenge I am facing.
Cause supported: Team For Kids, which supports New York Road Runners youth and community programs. I ran the 2023 NYC Half-Marathon and used the opportunity to raise money for Team for Kids.
My inspiration: My team at the NBA. I am lucky to learn from and work with some of the brightest people in the industry who constantly inspire me to work harder and think bigger.
You’d be surprised to know that I … : Grew up wanting to be a veterinarian.
In the Industry
Most exciting aspect of sports business: Using financial models and strategic insights to help architect solutions to the biggest challenges facing the media industry, and then seeing those solutions realized.
Impact of my generation on sports: The sports industry has had to adapt to changing consumption preferences. Our generation is embracing media on multiple platforms and on the go. This change is forcing media and entertainment properties to find new ways to engage with fans.
Skill I’d like to learn: The art of negotiating. Financial analysis is just one component of dealmaking. I am looking forward to continuing to refine my negotiation skills.
When I attend a sporting event, I want … : Good seats, good company, good food, and my team to win!
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