CES will take place from January 9 to 12 in Las Vegas, Nevada. This year’s theme, “Beautiful AI,” focuses on the fusion of beauty and AI technology with solutions that power a new age of personalized customer experiences. Perfect Corp will showcase its latest AI and AR innovations empowering consumer experiences across four pillars: beauty, skin, fashion and generative; as well as unveil the biggest technology trends that are reshaping the future of shopping in 2024.
Key Highlights
Perfect Corp will host exclusive demonstrations of its “Beautiful AI” solutions that are transforming the consumer journey today — such as a wide range of makeup textures across categories, live HD skin analysis in partition views and hyper-realistic Generative AI hairstyles and more Generative AI innovations.
Additionally, Perfect Corp.’s Vice President of Business Development, Stephanie Mansolf, will take the High-Tech Retail stage on Wednesday, Jan. 10 for the “Try Before You Buy” panel discussing how AR, VR and mixed realities allow consumers to visualize their purchases before they buy.
In the ever-evolving landscape of technology, 2024 promises to be a groundbreaking year for Generative AI. As we look to the year ahead, Perfect Corp will reveal its top “Beautiful AI” technology trends set to “reshape the consumer experience in fashion and beauty.”
Generative AI: Machine Learning Algorithms to Sustainability
Generative AI technology will enable consumers to streamline the creative process and create digital images and videos based on their descriptions. The technology introduces a new element of inspiration throughout the customer experience, enabling them to bring their imaginations to life and deliver endless photo editing content.
Perfect Corp.’s advanced machine learning algorithms allow Generative AI to gain an understanding of each user’s unique style, tastes and preferences to generate custom content and interactions that respond to the user’s individual preferences in a meaningful way.
The advantages of customized virtual fittings with Generative AI will equip customers to make more confident purchasing decisions. With lower return rates, brands will be able to reduce waste, and carbon footprints, and increase sustainability across their business.
With the rapid adoption of Generative AI for beauty and fashion inspiration, consumer interest in Generative AI is also increasing. Brands that embrace this innovation trend and introduce new ways to connect and interact with their customers will be “well-equipped” to propel growth, marketers say.
“The possibilities for Generative AI are limitless, and we’re excited to introduce ‘Beautiful AI’ tech solutions that make our world more beautiful for brands and consumers to lean into the world of possibilities available through Gen AI innovation,” said Perfect Corp CEO and Founder Alice Chang. “These advanced technologies create an easier, more fulfilled customer journey that drives revenue for brands, and propels a growth cycle rooted in innovation.”
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