The NBA and its television partners are certainly enjoying a ratings renaissance so far during the playoffs — but will it continue without the golden children from Golden State? While the NBA and its TV partners would have loved a Los Angeles Lakers-Golden State Warriors Game 7 after the series delivered excellent audience numbers, the … Read more
As the NBA scans the chaotic TV and streaming landscape, amid rapidly shifting technologies and consumer viewing habits, it’s relying on a veteran direct-to-consumer marketing executive to help keep fans engaged and to help find new ones. The league announced in late October that it had hired Tammy Henault as its chief marketing officer. She … Read more
In what will be a victory for the early risers, East Coast viewers and washed parents everywhere, the NBA is moving the start of weeknight finals games up by a half-hour this year. Game 1 of the 2023 NBA Finals is scheduled for 8:30 p.m. ET on Thursday, June 1. It’s a significant move up … Read more
About a decade ago, as the NBA prepared to negotiate its current 2016 television broadcast rights deal, the league had discussions with Fox Sports about adding a third TV package to its inventory, according to sources briefed on those conversations. The NBA was already in business with ESPN and Turner Sports, and the two companies … Read more
The NBA has not been untouched by the recent turmoil that has hit regional sports networks across the country. The league has felt it as acutely as any other North American professional sport. In all, 18 teams have contracts with RSNs whose short- and long-term futures are uncertain, between the upheaval with Diamond Sports Group … Read more