WPP and Sprinklr team up on AI CX tool | News

WPP and Sprinklr team up on AI CX tool | News

UK – WPP has partnered with customer experience management platform Sprinklr to develop a joint CX offer. The companies will connect Sprinklr’s artificial intelligence (AI) platform – including customised AI models and generative AI – with WPP’s AI resources. Through the partnership, the two companies will work together on shared data, analytics, and solution development … Read more