Miss Universe Pageant Business Troubles Could Overshadow the Glamour

When Thai media mogul Jakkaphong Jakrajutatip fulfilled her lifelong dream of buying Miss Universe, it signaled a new chapter for the beleaguered pageant.

Miss Universe, which bows tonight in El Salvador, had been limping along with dwindling relevance in recent years. Until 2022, when colorful businesswoman and trans reality star Jakrajutatip, 44, bought it with plans to reinvigorate the pageant. Also known as Anne Jakrajutatip and Anne JKN, Jakrajutatip is the chief executive of Thai media conglomerate JKN Global, which owns television stations, content distribution networks, a beverage factory and other businesses.

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