London-based alterations and repair platform Sojo, which connects users with local seamster businesses, has unveiled its first out-of-home (OOH) campaign to increase brand awareness and help them attract new audiences.
The OOH campaign will be shown on digital screens in One New Change shopping mall, rail stations including London Euston, street furniture, and big format screens throughout London.
The campaign, which was developed using data-driven planning tools as well as new AI technologies, employs straplines such as ‘From ready-made to made-for-you’ and ‘Seam better days’ to inspire Londoners to enjoy their garments for longer by using its door-to-door tailoring service.
Josephine Philips, founder and chief executive at Sojo, said in a statement, “We’re on a mission to promote a slower approach to clothing consumption.”
Sojo was chosen one of the winners of the collaborative project between JCDecaux UK Reach and the Black Founders Fund by Google for Startups, which assists brands in scaling their businesses and reaching new audiences.