Sojo uses AI for first OOH campaign

Sojo uses AI for first OOH campaign

Image Courtesy : www.sojo.uk London-based alterations and repair platform Sojo, which connects users with local seamster businesses, has unveiled its first out-of-home (OOH) campaign to increase brand awareness and help them attract new audiences. The OOH campaign will be shown on digital screens in One New Change shopping mall, rail stations including London Euston, street … Read more

Prague tops the charts as Europe’s sustainable fashion hub

Prague tops the charts as Europe’s sustainable fashion hub

Image Courtesy: https://www.retail-insight-network.com/ In a new study, Prague has emerged as Europe’s foremost sustainable shopping destination, with a remarkable 1 in every 5 clothing stores offering second-hand or vintage options. Surprisingly, despite having a much lower population, Prague beats fashion hubs like Milan and even outperforms London and Paris. Second-hand buying is no longer a … Read more