From Mad Men to machines? Big advertisers shift to AI | Technology News
Some of the world’s biggest advertisers, from food giant Nestle to consumer goods multinational Unilever, are experimenting with using generative AI software like ChatGPT and DALL-E to cut costs and increase productivity, executives say. But many companies remain wary of security and copyright risks as well as the dangers of unintended biases baked into the … Read more