From TV to Retail, Zoa Energy Looks to Grow Awareness CEO Says

From TV to Retail, Zoa Energy Looks to Grow Awareness CEO Says

‘We Want to be the Most Approachable Energy Drink.’ Zoa Energy, launched more than two years ago by celebrity Co-founder Dwayne “The Rock” Johnson, is seeking a new equilibrium. In a category where the fastest growth is coming from brands like Celsius that appeal to women as much as men, Zoa has brightened its visual … Read more

Does Your Business Really Need To Be On TikTok?

Does Your Business Really Need To Be On TikTok?

TikTokers Chari D’Amelio and Dixie D’Amelio Forbes Top Creators Event Ahh, TikTok. Governments are fighting over it, people of all ages can’t stay off of it and businesses all over are wondering if they should be allocating budget into making larger-than-life costumes of their brand mascots. Between 2018 and 2020, TikTok saw a 1157.76% increase … Read more