Dating apps strike a content match with celebs, web shows

Dating apps strike a content match with celebs, web shows

New Delhi: Dating apps are leveraging celebrities, movies and web shows to spark conversations and engage users, stepping beyond traditional advertising channels to widen their market. The platforms are using a mix of videos, images, text, and illustrations to drive their social media strategies on platforms such as Instagram and YouTube. New Delhi: Dating apps … Read more

Tinder Offers $500-a-Month Subscription to Its Most Active Users

Tinder Offers $500-a-Month Subscription to Its Most Active Users

Tinder has rolled out an ultra-premium subscription tier to its dating app users, charging $499 per month to access features like exclusive search and matching. The new plan announced Friday, called Tinder Select, was only offered to less than 1% of Tinder users who are among the app’s most active, the company said. For nearly … Read more