Top 5 Marketing Trends and Predictions for 2024

Top 5 Marketing Trends and Predictions for 2024

No. 3: By 2027, 20% of brands will lean into positioning and differentiation predicated on the absence of AI in their business and products. The impact: As AI becomes more prevalent in marketing, addressing consumer trust and confidence issues will be a significant challenge. A segment of customers may shift their behaviors and seek out AI-free, … Read more

Are Markets Finally Finding Direction?

Are Markets Finally Finding Direction?

DISCLOSURES Small capitalization companies typically carry more risk than well-established “blue-chip” companies since smaller companies can carry a higher degree of market volatility than most large cap and/or blue-chip companies. International investments may not be suitable for all investors. International investing involves a greater degree of risk and increased volatility. Changes in currency exchange rates … Read more