FreeWheel forms pact with OrkaTV to enhance ad buying against FAST channels, content
Comcast’s ad technology firm FreeWheel has made a pact with OrkaTV that will give its marketing clients easier access to more than 3,500 free, ad-supported streaming (FAST) content streams. In a press release issued on Thursday, FreeWheel said the agreement with OrkaTV will give advertisers “more accurate contextual advertising targeting abilities” and help marketers reach … Read more