Last fall, representatives from Gainbridge, an Indiana-based annuities seller, reached out to Caitlin Clark’s marketing agents at Excel Sports Management to discuss a sponsorship deal. The company was launching a new product line and its executives believed Clark could help them reach younger customers. Minji Ro, Gainbridge’s chief strategy officer, is also a longtime WNBA … Read more
of the Las Vegas Aces celebrates after defeating the New York Liberty during Game Four of the 2023 WNBA Finals at Barclays Center on October 18, 2023 in New York City. The Aces defeated the Liberty 70-69. (Photo by Sarah Stier/Getty Images) Getty Images Media coverage of women’s sports has nearly tripled, according to a … Read more
By Mike Vorkunov, Marcus Thompson II and Shams Charania As the WNBA gets ready to introduce one new franchise with an announcement planned in the Bay Area on Thursday, the league is also still in the process of adding a second expansion franchise in Portland. The city is under strong consideration by the WNBA to … Read more
As ESPN heads into an unknown universe given consumer and industry trends, clear patterns have emerged around corporate investment in on-air talent. The company has paid significant sums to people they see as brands, or those that provide hours of inventory. Stephen A. Smith, Pat McAfee and a handful of others represent this on the … Read more
New York Liberty star guard Sabrina Ionescu will be on the cover of this year’s WNBA edition of NBA 2K24, it was announced Friday. Here’s what you need to know: This marks the third cover in the NBA 2K franchise that will feature a WNBA player. Ionescu told The Athletic that being on the cover … Read more