It’s Kalley Huang, reporting from The Information’s Women in Tech, Media and Finance Summit in Yountville, Calif.
Creators and influencers are increasingly launching their own companies to expand their audiences and to generate revenue beyond sponsorships. But their names aren’t enough to sell offline brands, said Erin and Sara Foster, the acting and writing sisters who host “The World’s First Podcast,” and have co-founded clothing retailer Favorite Daughter.
“Look at Kim with Skims. Skims is beyond any of our comprehension. This is a business that will IPO, probably at a $8 billion market cap,” Sara said, referring to Kim Kardashian’s shapewear brand. “It’s killing because she wears Skims.” (Skims, founded in 2019, announced a $270 million round at a $4 billion valuation in July.)
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