Generation Y

Indonesia’s presidential hopefuls on TikTok to woo Gen Zs, millennials

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Indonesia’s presidential hopefuls on TikTok to woo Gen Zs, millennials

Indonesia’s presidential election is due 14 February and candidates are going all out to win over voters in this country of 274 million. With millennials and Gen Z voters making up 56.5% of the electorate campaigning is often done on social media. One platform in particular has emerged as key, TikTok. Sopa Images | Lightrocket … Read more

Travel often, save money and seek adventure

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Travel often, save money and seek adventure

Unlike their parents and grandparents, Gen Zs are less likely to view travel as a discretionary expense. Getty Image Gen Zs aren’t easing into the travel market — they are exploding into it. Despite their youth and comparatively low income, more than half of American Gen Z adults are frequent travelers, having taken three or … Read more