Want to Keep Your Customers? Keep It Simple — Here’s Why.

Want to Keep Your Customers? Keep It Simple — Here’s Why.

Opinions expressed by Entrepreneur contributors are their own. It’s a common issue among businesses of all sizes, startups and franchises. It plagues the customer experience, strains sales teams, and overcomplicates or creates unnecessary billing. What may have started with simplicity in mind after staying on the core of your messaging has turned into expanded service … Read more

Why You Shouldn’t Let Your Personal Taste Drive Your Brand Design

Why You Shouldn’t Let Your Personal Taste Drive Your Brand Design

Opinions expressed by Entrepreneur contributors are their own. Your brand is not your baby. Okay, it kind of is your baby — in how you nourish it, support it, invest in it and stick with it on both good and bad days. But what I mean is, you don’t necessarily want to treat it like … Read more

Why Your Favorite Hobby Shouldn’t Be Your Next Business Idea

Why Your Favorite Hobby Shouldn’t Be Your Next Business Idea

Opinions expressed by Entrepreneur contributors are their own. If you’re interested in franchise or business ownership and you’re in the beginning stages of researching what kind of business matches your entrepreneurial goals, the options available can be overwhelming. After all, 20% of new businesses fail in the first two years of being open, 45% during … Read more