Wolff Olins x Red Thread Charlotte Sallis The year has barely begun and we’re already into a news cycle of economic challenge, wars present and to come, electioneering hype and the motherload of GAI making human beings redundant. There’s truth in all of these things, but not absolute truth. Meanwhile those of us starting up … Read more
Wolff Olins Wolff Olins Does blending in with the pack risk killing my business? Is business as usual a safe approach right now? At a time of uncertainty, in a cost-of-living crisis, and with consumer confidence faltering, these are questions increasingly being asked – about brands and the values and cultures, purposes and objectives that … Read more
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“Zero communication — none.” That’s how one former Calvin Klein marketing executive remembers the brand’s acquisition by Phillips-Van Heusen (now PVH Corp.) in 2003. Two decades later, he still has vivid memories of the frantic months that followed the deal’s closing. With little information available, the rumour mill ran wild. “We were all worried about … Read more
Opinions expressed by Entrepreneur contributors are their own. Your brand is not your baby. Okay, it kind of is your baby — in how you nourish it, support it, invest in it and stick with it on both good and bad days. But what I mean is, you don’t necessarily want to treat it like … Read more