Many of the world’s top 100 brands are in a state of stagnation, according to Interbrand’s Best Global Brand Report 2023 report. Brands grew 5.7% in value this year compared with 16% last year, taking the total brand value to $3.3 trillion ($3.1 trillion in 2022). Apple remains the top global brand 11 years in … Read more
Social Media Data AdobeStock_219996753 Social media usage has increased to all-time highs and more interactions are happening on social media than ever before. Business executives now understand the value it brings to their organizations and its ability to achieve long-term success. I recently reconnected with Jamie Gilpin, chief marketing officer of Sprout Social, a leading … Read more
Opinions expressed by Entrepreneur contributors are their own. Your brand is not your baby. Okay, it kind of is your baby — in how you nourish it, support it, invest in it and stick with it on both good and bad days. But what I mean is, you don’t necessarily want to treat it like … Read more