Saudi Arabia’s film and sports investments have attracted criticism – and advertisers

Saudi Arabia’s film and sports investments have attracted criticism – and advertisers

Saudi Arabia’s entertainment investments have been labeled sportswashing. That isn’t putting off advertisers doing business in the country. Before California acted as the cradle of the global tech and film industries, its money was in oil. In 1918, almost 40% of American oil was produced in the state. But the Golden State also offered early … Read more

Pinterest Is Out To Prove Its More Than Just A Mood Board, But Are Advertisers Convinced?

Pinterest Is Out To Prove Its More Than Just A Mood Board, But Are Advertisers Convinced?

It’s been on a mission to show it’s a social media platform people use every day. Is that translating with big brands? Pinterest is the perfect platform to plan your dream wedding or design your first home. But setting itself up as an inspiration platform 11 years ago meant that, for a long time, it … Read more