Saudi Arabia’s film and sports investments have attracted criticism – and advertisers

Saudi Arabia’s film and sports investments have attracted criticism – and advertisers

Saudi Arabia’s entertainment investments have been labeled sportswashing. That isn’t putting off advertisers doing business in the country. Before California acted as the cradle of the global tech and film industries, its money was in oil. In 1918, almost 40% of American oil was produced in the state. But the Golden State also offered early … Read more

Arthur Sadoun on ‘taking share’ from rivals and why ‘I like everything’ about office working | Advertising

Arthur Sadoun on ‘taking share’ from rivals and why ‘I like everything’ about office working | Advertising

The best agencies recognise that it makes sense for staff to spend time working in the office, which is why two of London’s “most successful agencies”, Bartle Bogle Hegarty London and Adam & Eve/DDB, are already back to working four days a week in the office. That’s according to Arthur Sadoun, the chief executive of … Read more

Arthur Sadoun on ‘taking share’ from rivals and why ‘I like everything’ about office working | Analysis

Arthur Sadoun on ‘taking share’ from rivals and why ‘I like everything’ about office working | Analysis

The best agencies recognise that it makes sense for staff to spend time working in the office, which is why two of London’s “most successful agencies”, Bartle Bogle Hegarty London and Adam & Eve/DDB, are already back to working four days a week in the office. That’s according to Arthur Sadoun, the chief executive of … Read more