Saudi Arabia’s film and sports investments have attracted criticism – and advertisers

Saudi Arabia’s film and sports investments have attracted criticism – and advertisers

Saudi Arabia’s entertainment investments have been labeled sportswashing. That isn’t putting off advertisers doing business in the country. Before California acted as the cradle of the global tech and film industries, its money was in oil. In 1918, almost 40% of American oil was produced in the state. But the Golden State also offered early … Read more

The world’s most-awarded entertainment campaigns

The world’s most-awarded entertainment campaigns

Recently, we have been revealing the world’s most-awarded advertisers, agencies, people and campaigns. This week, to coincide with The Drum’s Entertainment Focus, we dig into the campaigns list once more, spotlighting work from the entertainment industry that picked up the most gongs at 2023’s award shows. Taking the top spot is BBDO Toronto’s ‘Missing Matoaka’ … Read more