India’s The Brooklyn Creamery winning over Middle East consumers with better-for-you options and novel flavours

India’s The Brooklyn Creamery winning over Middle East consumers with better-for-you options and novel flavours

Originated from Brooklyn, the brand was acquired by India-based Graviss Good Foods, a part of The Graviss Group, in late 2019. It was then revamped into a better-for-you ice cream brand, establishing a sizeable online presence in India during the pandemic. Soon after borders reopened, the brand ventured into the Middle East, a region where … Read more

Is it time for the ‘outdated’ supermarket free from aisle to evolve?

Is it time for the ‘outdated’ supermarket free from aisle to evolve?

UK health food brand SRSLY Low Carb is calling on supermarkets to evolve the ‘eerily empty and neglected’ free from aisle. “This is a forgotten aisle with no designated chilled or frozen space which means the incumbent offer is literally restricted to swathes of dry, crunchy cereals, dairy-free chocolate plus a random smattering of reportedly … Read more

Is it time for the ‘outdated’ supermarket free-from aisle to evolve?

Is it time for the ‘outdated’ supermarket free-from aisle to evolve?

UK health food brand SRSLY Low Carb is calling on supermarkets to evolve the ‘eerily empty and neglected’ free-from aisle. “This is a forgotten aisle with no designated chilled or frozen space which means the incumbent offer is literally restricted to swathes of dry, crunchy cereals, dairy-free chocolate plus a random smattering of reportedly better-for-you … Read more