Is it time for the ‘outdated’ supermarket free from aisle to evolve?

Is it time for the ‘outdated’ supermarket free from aisle to evolve?

UK health food brand SRSLY Low Carb is calling on supermarkets to evolve the ‘eerily empty and neglected’ free from aisle. “This is a forgotten aisle with no designated chilled or frozen space which means the incumbent offer is literally restricted to swathes of dry, crunchy cereals, dairy-free chocolate plus a random smattering of reportedly … Read more

Is it time for the ‘outdated’ supermarket free-from aisle to evolve?

Is it time for the ‘outdated’ supermarket free-from aisle to evolve?

UK health food brand SRSLY Low Carb is calling on supermarkets to evolve the ‘eerily empty and neglected’ free-from aisle. “This is a forgotten aisle with no designated chilled or frozen space which means the incumbent offer is literally restricted to swathes of dry, crunchy cereals, dairy-free chocolate plus a random smattering of reportedly better-for-you … Read more

Keto diets a ‘double-edged sword’ in fighting cancer, research suggests

Keto diets a ‘double-edged sword’ in fighting cancer, research suggests

The ketogenic diet is high-fat, moderate-protein, and low-carbohydrate. The idea of eating this way, is that the body burns ketones – produced in the liver from fat – rather than carbohydrates. The diet appears to be growing in popularity, with an estimated 23m people following a ketogenic diet in the US alone, according to the … Read more

MOSH secures $3m in Series A funding to add “fuel on the fire” for brand growth

MOSH secures $3m in Series A funding to add “fuel on the fire” for brand growth

“Now that we’ve been so successful, and we’ve done $10 million direct-to-consumer, which is a hefty amount for a small business operating online and still 78% of consumers are purchasing in retail for this type of product, and we haven’t touched any retail [so] now it is time to bring some money on and let’s … Read more

how closely should the food industry watch this trend?

how closely should the food industry watch this trend?

The ketogenic diet is high-fat, moderate-protein and low-carbohydrate. Ketogenic diets make the body produce ketones, which are used as an alternative fuel when blood sugar levels are low. Ketones are produced in the liver from fat, making the ketogenic diet a popular approach to weight loss. There is also evidence emerging that the keto diet … Read more